Marketing Specialist
Company: Fairlawn Real Estate
Location: Champaign
Posted on: March 18, 2023
Job Description:
Description:We are seeking a highly creative Marketing
Specialist to join our awesome team here at Fairlawn!? The ideal
candidate will embody Fairlawn's core values: Be Kind, Own It, Be
Flexible, and Always Improve.Based in Champaign, IL this Fairlawn
team member will be accountable for creating and executing
successful marketing efforts to lease properties within our 1,600+
unit student portfolio on the campus of the University of Illinois
Urbana-Champaign (UIUC). The ideal Marketing Specialist will be a
creative self-starter radiating positivity who can adapt to the
ever-changing marketing needs of a student portfolio.Why should you
work here?
- Competitive Pay! We are ready to invest in you!
- Medical, Dental, Vision, and Life Insurance - Starting First
Day of Employment - to access care for positive health outcomes and
your overall wellbeing
- Employee sponsored benefits including Short Term Disability,
Life Insurance, Critical Illness, Accident, Flexible Spending, and
H.S.A. Accounts to avoid costly medical expenses due to gaps and
ensure that all your medical needs are met
- 401(k) Retirement Plan with Match to invest in your future
wealth and retirement
- Paid Vacation, Sick Leave, and Holiday Pay to help you reset
and come back rejuvenated and refreshed
- Monthly company events to promote team cohesion
- Wellness Days to focus on being your best self. We want you to
have time to disconnect and recharge in a way that works for
you
- The opportunity to work for a growing organization where you
are valued and can have a direct impact
- Quarterly off-site meetings with your manager to celebrate
wins, issue solve and ensure you are set up for success. Plus, the
process is rewarding, and the results are great for your careerWhat
will you do?
- Exemplify the core values of Be Kind, Be Flexible, Own It and
Always Improve
- Provide exceptional customer service and serve as an ambassador
of the Smile brand
- Design and post the apartment vacancy listings, including the
creation of unique copy updating photos and videos, and
highlighting specials
- Audit company website, Google current listings, and third-party
internet listing services for accuracy and provide improvement
suggestions
- Collaborate with stakeholders on paid digital campaigns
- Create and execute the Smile Marketing Calendar, including
planning and executing impactful in-person and virtual events
- Create and distribute marketing content through appropriate
channels
- Maintain and distribute promotional and collateral inventory
and request additional items as needed through thoughtful
analysis
- Coordinate and distribute digital and physical
prizes/incentives
- Administrate Smile's community platform, Modern Message
- Purchase items, stage, and maintain the model apartment(s)
- Expenditure tracking and alignment with the marketing
budget
- Build connections with relevant organizations, discover
additional marketing opportunities, and provide insights with
competitor analysis
- Evaluate the need and coordinate the execution of additional
property signage
- Learn and comply with all Fair Housing Laws - (We provide
training)
- Pivot, roll up your sleeves, and jump in where
needed!Requirements:Who you are - We'd love to hear from you if
you:
- Have 1 year of marketing experience (student housing or
property management experience a plus)
- Have a bachelor's degree OR four years of marketing in real
estate or property management (student housing preferred)
- Are proficient with relevant technology (e.g. Microsoft Office,
AppFolio, Outlook, Asana, Canva, Adobe Suite, social media
platforms) and can easily adapt to changing technology
- Can present your marketing portfolio during later-round
interviews
- Demonstrate superior attention to detail, high energy, and a
positive attitude
- Have an ability to give and receive real-time feedback with a
positive mindset
- Have excellent written and verbal communication skills
- Have an ability to work independently and also to work closely
with other team members
- Embody our core values: Be Kind, Be Flexible, Own It, and
Always ImproveSome additional things you will need:
- A valid driver's license and dependable vehicle. Limited
in-town usage of personal vehicle for errands and out-of-County
personal mileage reimbursed at the Federal rate
- Ability to work evenings & weekends for marketing events, as
needed
- Availability to work longer hours and weekends during
department and company peak seasons
- Must be able to perform the physical functions of the position,
not limited to: ability to execute events, ability to sit for long
periods of time at a computer, complete physical inspections, and
deliver promotional and collateral materialFairlawn Real Estate is
a fast-growing real estate firm managing approximately 5,000 units
throughout Central Illinois and Indianapolis. Our company uses the
Entrepreneurial Operating System (EOS) to run and help grow our
business - the tools from EOS contribute to finding the right
people and putting them in the right roles, effectively solving
issues as they arise and building a culture of accountability. In
short it gets everyone on the same page and working toward the same
goals. If you have an ownership mindset and take pride in all the
details, joining our team may be perfect for you!IND123
Keywords: Fairlawn Real Estate, Champaign , Marketing Specialist, Advertising , Champaign, Illinois
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