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Marketing Specialist

Company: Fairlawn Real Estate
Location: Champaign
Posted on: March 18, 2023

Job Description:

Description:We are seeking a highly creative Marketing Specialist to join our awesome team here at Fairlawn!? The ideal candidate will embody Fairlawn's core values: Be Kind, Own It, Be Flexible, and Always Improve.Based in Champaign, IL this Fairlawn team member will be accountable for creating and executing successful marketing efforts to lease properties within our 1,600+ unit student portfolio on the campus of the University of Illinois Urbana-Champaign (UIUC). The ideal Marketing Specialist will be a creative self-starter radiating positivity who can adapt to the ever-changing marketing needs of a student portfolio.Why should you work here?

  • Competitive Pay! We are ready to invest in you!
  • Medical, Dental, Vision, and Life Insurance - Starting First Day of Employment - to access care for positive health outcomes and your overall wellbeing
  • Employee sponsored benefits including Short Term Disability, Life Insurance, Critical Illness, Accident, Flexible Spending, and H.S.A. Accounts to avoid costly medical expenses due to gaps and ensure that all your medical needs are met
  • 401(k) Retirement Plan with Match to invest in your future wealth and retirement
  • Paid Vacation, Sick Leave, and Holiday Pay to help you reset and come back rejuvenated and refreshed
  • Monthly company events to promote team cohesion
  • Wellness Days to focus on being your best self. We want you to have time to disconnect and recharge in a way that works for you
  • The opportunity to work for a growing organization where you are valued and can have a direct impact
  • Quarterly off-site meetings with your manager to celebrate wins, issue solve and ensure you are set up for success. Plus, the process is rewarding, and the results are great for your careerWhat will you do?
    • Exemplify the core values of Be Kind, Be Flexible, Own It and Always Improve
    • Provide exceptional customer service and serve as an ambassador of the Smile brand
    • Design and post the apartment vacancy listings, including the creation of unique copy updating photos and videos, and highlighting specials
    • Audit company website, Google current listings, and third-party internet listing services for accuracy and provide improvement suggestions
    • Collaborate with stakeholders on paid digital campaigns
    • Create and execute the Smile Marketing Calendar, including planning and executing impactful in-person and virtual events
    • Create and distribute marketing content through appropriate channels
    • Maintain and distribute promotional and collateral inventory and request additional items as needed through thoughtful analysis
    • Coordinate and distribute digital and physical prizes/incentives
    • Administrate Smile's community platform, Modern Message
    • Purchase items, stage, and maintain the model apartment(s)
    • Expenditure tracking and alignment with the marketing budget
    • Build connections with relevant organizations, discover additional marketing opportunities, and provide insights with competitor analysis
    • Evaluate the need and coordinate the execution of additional property signage
    • Learn and comply with all Fair Housing Laws - (We provide training)
    • Pivot, roll up your sleeves, and jump in where needed!Requirements:Who you are - We'd love to hear from you if you:
      • Have 1 year of marketing experience (student housing or property management experience a plus)
      • Have a bachelor's degree OR four years of marketing in real estate or property management (student housing preferred)
      • Are proficient with relevant technology (e.g. Microsoft Office, AppFolio, Outlook, Asana, Canva, Adobe Suite, social media platforms) and can easily adapt to changing technology
      • Can present your marketing portfolio during later-round interviews
      • Demonstrate superior attention to detail, high energy, and a positive attitude
      • Have an ability to give and receive real-time feedback with a positive mindset
      • Have excellent written and verbal communication skills
      • Have an ability to work independently and also to work closely with other team members
      • Embody our core values: Be Kind, Be Flexible, Own It, and Always ImproveSome additional things you will need:
        • A valid driver's license and dependable vehicle. Limited in-town usage of personal vehicle for errands and out-of-County personal mileage reimbursed at the Federal rate
        • Ability to work evenings & weekends for marketing events, as needed
        • Availability to work longer hours and weekends during department and company peak seasons
        • Must be able to perform the physical functions of the position, not limited to: ability to execute events, ability to sit for long periods of time at a computer, complete physical inspections, and deliver promotional and collateral materialFairlawn Real Estate is a fast-growing real estate firm managing approximately 5,000 units throughout Central Illinois and Indianapolis. Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business - the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise and building a culture of accountability. In short it gets everyone on the same page and working toward the same goals. If you have an ownership mindset and take pride in all the details, joining our team may be perfect for you!IND123

Keywords: Fairlawn Real Estate, Champaign , Marketing Specialist, Advertising , Champaign, Illinois

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