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Sports Planner

Company: Comcast
Location: Champaign
Posted on: November 10, 2018

Job Description:

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and nationaladvertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers.

Comcast Spotlight offers clients easy-to-buy, easy-to-execute options customized around their business goals. We work with clients to provide them with customized, multi-screen media marketing solutions that utilize our suite of products in the way that's best suited to meet their objectives. Our media solutions provide advertisers with the ability to reach, engage and connect with their customers viewing content on any device or screen.

Job Summary:
Responsible for developing and modifying sales plans and related packages. Develops proposals, presentations and packages to address the priorities and preferences of assigned market segments. Supports team and Account Manager(s) by researching, organizing and conducting presentations; making pitches; prospecting new clients; creating and providing sales materials; assisting in closes.

Core Responsibilities:

  • Facilitates the selling of advertising by providing plans that meet the needs of assigned client and sales force by targeting and appealing to important clients, industries, and market segments.
  • Conducts research and analysis to determine best advertising inventory; customizes and recommends sales plans for targeted audiences/clients.
  • Develops standard proposals. Develops materials to help account executives implement sales campaigns and to close sales.
  • Coordinates necessary materials and tracks inventory of materials. Tracks transactions and ensure preparation of reports regarding information such as sales results or online data such as number of clicks.
    • Gathers and summarizes marketplace intelligence relative to sales and programming.
    • Generates, tracks, and distributes sales reports.
    • Assists Account Executives with maintaining client relationships and answering client concerns.
    • Troubleshoots and follows up on client concerns.
    • Assists Account Executives(s) with additional tasks and duties as assigned.
    • Provides stewardship for accounts and recommendations to make goods; negotiates with Account Executives and client.
    • Advises and acts upon pre-empt notices, overall reports, and other related inventory information.
    • Consistent exercise of independent judgment and discretion in matters of significance.
    • Regular, consistent and punctual attendance.
    • Must be able to work nights and weekends, variable schedule(s) as necessary.
    • Other duties and responsibilities as assigned. Job Specification:
      • Bachelors Degree or Equivalent
      • Communications / Public Relations
      • A passion and diverse understanding of sports
      • Excel skills to build package pricing.
      • Powerpoint skills to build strong sports selling packages.
      • Comfortable working with AEs/clients in the field to drive sports revenue.
      • Work with Pricing and Planning for timely SET tracker updates.
      • Conduct field and webex training to educate on sports packages and strategy.
      • Willingness to travel regularly to all offices, especially Peoria to work with Campaign Management.
      • Link sports seasons, with national sponsors and local advertiser opportunities.
      • Flexibility to work with groups with diverse agendas.
      • Confidence to challenge the status quo.
      • Generally requires 0-2 years related experience Employees at all levels are expected to:
        • Understand our Operating Principles; make them the guidelines for how you do your job
        • Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
        • Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
        • Win as a team-make big things happen by working together and being open to new ideas
        • Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making callbacks and helping us elevate opportunities to do better for our customers
        • Drive results and growth
        • Respect and promote inclusion and diversity
        • Do what's right for each other, our customers, investors and our communities Comcast is an EOE/Veterans/Disabled/LGBT employer

          Keywords: Comcast, Champaign , Sports Planner, Other , Champaign, Illinois

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