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Communications Specialist

Company: Busey
Location: Champaign
Posted on: September 10, 2019

Job Description:

The Specialist will produce engaging, channel-optimized digital and social content, playing a key role in multilateral social media engagement. Additionally, this associate will gauge, analyze and respond to feedback, preparing reports across business lines and strategically planning content based on metrics. The Specialist will also lead the editorial process and draft content for internal communications at Busey. This role will be responsible for managing and enhancing Busey's brand reputation across digital channels. Duties/Responsibilities * Assist in growing the company's social media presence by developing engaging content, and monitoring and communicating - including outside normal operating hours - with online communities. * Author/edit and maintain calendar of social media channel communications, including Facebook, Twitter, Pinterest, Instagram and LinkedIn. * Provide weekly and monthly reporting/analysis of social media analytics. * Assist in the monitoring of online reputation management practices through daily monitoring and reports. * Assist in maintaining master media lists by market, distributing press communications, archiving media coverage and providing support for media training for associates. * Assist the Communications Director in organizing, producing and communicating innovative active media corporate communication tools - podcasts, corporate video spots, presentation materials, etc. * Coordinate corporate communication copy, including brand messaging/copy-writing, also assisting with internal and external publications, corporate news releases and other related projects. * Research, design and implement successful marketing communication timelines and plans on a variety of topics to support corporate, bank, wealth management and subsidiary initiatives. * Research media coverage and pitch opportunities for various lines of business and subsidiaries. * Develop formal speeches, remarks and talking points as requested. * Develop professional awards submissions for associate-related activities and industry-wide awards and recognition programs. * Other projects and initiatives as assigned. Education and Training * Requires Bachelor's degree in Communications, Journalism, Marketing or related field. * Requires 2 or more years of communication experience. Qualifications The most qualified applicant will have:

  • Excellent organizational skills with ability to adapt quickly to changing priorities while keeping projects on course, excellent verbal and written communication skills, and an understanding of and experience with communication disciplines such as public relations, advertising, marketing and graphic design And the ability to:
    • Take reasonable care in completion of work to prevent loss, consistently manage communications and related activities, assist growth plans to support desired strategic objectives of the organization, develop and maintain strong media relationships, analyze and recommend communication needs, develop strong relationships with key partners, both internal and external, and always maintain utmost confidentiality EOE of Minorities/Females/Vets/Disability

Keywords: Busey, Champaign , Communications Specialist, Other , Champaign, Illinois

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